A New Culture of Fitness

The health and fitness industry has a secret it doesn’t really like to talk about: It’s broken. Studies show that despite continued promises of new scientific breakthroughs and fat-busting miracle workouts, most people do not experience successful long-term weight loss. Adopting lasting, healthy, lifestyle habits can be a difficult and slow process, but it can be done, and there’s a certain group of people who can help make that happen:They’re in every city, every town, every gym. That one trainer, that one fitness instructor that your friends rave about. The one that’s super-smart, super-fun, clearly cares about the clientele, and is more likely to talk about health, or movement, rather than getting into spring break-bikini shape. The great trainers and instructors are out there, and New Body Ethic is here to bring them together, to raise the bar from within the fitness industry.

A New Culture of Fitness

It starts with community. We bring together professionals and health advocates from all over the world who challenge hype and unsubstantiated claims made by many mainstream health and fitness outlets. We welcome contributions to our blog, and encourage active discussion in our social media channels. We ask that consumers as well as our wellness professionals hold each other accountable, striving for evidence-based promotion of natural movement and healthy lifestyles. We encourage trainers to share the pledge with their clients, and to post it somewhere visible in their gym or studio.

Approaching health thoughtfully is not only the right thing to do, but also sets businesses apart from the usual hype, ultimately driving more customers through their doors. Our vision is that as more people have positive experiences with responsible establishments and professionals, that will become the norm, rather than the exception.

Please join our community today! You can sign the pledge, pitch to our blog, and join in the conversation at

By Coach Fran

I help people make lasting, lifestyle behaviors changes that they could not do on their own; and become the person that they want to be! I am a Certified Personal Fitness Trainer and Wellness Coach. Get Fit - Be Well, GFBW LLC is the name of my company.

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